Mediatization, circulation and social semiosis: references for critical analysis of platforms and algorithms 259 presented. The summary of his article (Verón, 2014) explains what it is about: The text exposes a long-term perspective, qualified as anthropological, regarding mediatization, observing that media phenomena are a universal characteristic of all human societies, since the first stage of human semiosis, which began about two and a half million years ago, with the production of stone tools. The consequences of the media phenomenon of the externalization of mental process- es are discussed, highlighting the crucial moments of mediatization, with respect to the acceleration of historical time, as well as the ruptures between space and time produced by technical devices. Media phenomena are a precondition of complex social systems, and that is why mediatization is as important as them (Verón, 2014, p. 13). This perspective accentuates the semiotic approach – “the semiotic capacity of our species” which consists of “the exteriorization of mental processes in the form of material devices” – but from it arise several possible questions, among which we situate two: how to speak of grammar of production and recognition when we speak of material signs that are not always social discourses? If mediatization is the foundation of the species, how can it be situated as a phenomenon linked to market and industrial societies (Verón’s argument in the text cited above when he talks about Stig Harjvard’s approach, in this 2014 text)?13 This exteriorization does not end in materialization in devices, because there begins a permanent semiotic process: The central point here is that the media phenomenon of the externalization of mental processes has a triple consequence. In Peircian terms, once again, its primeirity consists in the autonomy 13 "I will argue here an almost opposite view, in favor of the long-term historical perspective of mediatization. How long should that perspective be? As we will see, the longer, the better, and this justifies the qualification of such a perspective as anthropological" (Verón, 2014, p. 14).
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