Mediatization, circulation and social semiosis: references for critical analysis of platforms and algorithms 261 inclusively, to the differentiation of public and private space and institutions (law, religion, state, armies, for example), i.e., the media-devices materialize differentiations and, at the same time, “connect” emerging non-media actors and institutions, favoring the constitution and construction of new social collec- tives (from the agora to the voters, to resistance networks, etc.). In other words, mediatization, therefore, is central in the differentiation and construction of public space. We infer that this proposition is important to think about a genealogy of mediati- zation related to the media construction of public space. In this formulation, the genealogy of mediatization requires the inves- tigation of the means that “connect” the private space and the in- stitutions that are socially differentiated to the extent that they are mediatized. That is, the process of institutionalization and, at the same time, of constant reconfiguration of the institutional environment (media and non-media institutions) becomes one of the epistemological operators to think about the genealogy of mediatization, but – contrary to what the institutionalist current of the “north” says – in a process of construction of mutations, especially by the directions sponsored by the collectives that constitute the interfaces between media, institutions and actors previously existing. However, accepting this preliminary inferential propo- sition, which condenses our understanding, leads us to question the proposition that mediatization refers to any material medium constructed by the species (from the arrow to the discourse, for example). If mediatization derives from institutionalization and differentiation (media, institutions and actors), it is even after the “rock engravings”, but, at the same time, it is prior to the contemporary that emerges with market societies in the fif- teenth and sixteenth centuries. In other words, the markers of genealogy are those that result in differentiating and connect- ing changes in means, institutions, and actors (including the constructive processes of new collectives, new regulations, and lags). We consider that narratives – from poetic to religious – rhetoric and argumentation, as forms of discourse, are impor- tant milestones in this historical process, as they reframe texts, sounds and images previously constructed by the species, dif- ferentiating producers of discourse (specialists, who organize
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