Mediatization, circulation and social semiosis: references for critical analysis of platforms and algorithms 265 even in the process of mediatization on platforms, configures the phenomenon characterized by Baudrillard as a simulacrum. This issue is updated according to each map (at differ- ent times in history). Now, the question arises in the relationship between artificial intelligence maps and algorithms and their respective territories. Critical social theory has an impor- tant function here: to desacralize the medium-object relationship, therefore, to desacralize the map-territory relationship when one also thinks about AI and algorithms, just as it did in relation to discourse, images, sounds, etc. This does not mean a messianic challenge. Considering the issue of circulation, the differentiation between map and ter- ritory is triggered in circulation processes, in which reception is not recognized as part of the designated territories. However, this non-recognition is not always based on the differentiation between map and territory, medium and object, since it is not uncommon for collectives under construction to reproduce the logic of the indifferentiation between medium-object or be- tween map and territory, as evidenced by the current processes of fakes in various discursive and semiotic formats. Therefore, social criticism is, correlated to this process, the search for intelligibility, according to the legacies of the social sciences, but in an analytical perspective in which mediatization and social semiosis can be produc- tive pedagogical references. The differentiation between what we call natural algorithms and artificial algorithms is central to this process. It is about equating questions: how can natural intelligence override the inferences of artificial intelligence? Which active pedagogical constructions can situate human cognitions and emotions beyond the representations materialized in simulations, maps and ideological territories in and for themselves? References ALMEIDA, M. Simetria e entropia: sobre a noção de estrutura em Lévi-Strauss. Revista de Antropologia, v. 42, n. 1-2, p. 01- 52, 1998.
RkJQdWJsaXNoZXIy MjEzNzYz