Mario Carlón 276 mersed, and culture on a large scale, at all levels (including interactions between humans and non-humans). Before closing this item, one last comment. As stated above, other analyses of mediatization as a process have been conducted. One of them was developed by Göran Bolin (2020), who proposed a model to study mediatized social change through the study of generations. In his research, Bolin studies how different generations are situated over time in “mediated landscapes.” This is how he conceptualizes mediatization as a social and historical process: each generation has a different experience of mediatization (this analysis constructs its object by delimiting a historical period from 1940 to 2010). As far as I know, nothing similar has been conducted in our Latin American perspective of mediatization. This approach can be combined with ours and continued and implemented in different contexts. There is much that both perspectives have to learn if we encourage each other to broaden our interactions. 3. Hypermediatized society and hypermediatization 3.1 Hypertext and hypermediatization In a key article of his work, “Esquema para el análisis de la mediatización” (1999), Eliseo Verón resists the notion of hy- permediatization that was proposed in a lecture given in 1995, according to him, by Jean-Pierre Balpe. According to Balpe, “hyper-mediatization would result from the emergence of multime- dia, hypertext programs, and the surge caused by that kind of planetary hypertext that is the Internet” (Verón, 1999, p. 9). Unfortunately, Verón does not comment much more on Balpe’s lec- ture, which is why he does not refute it to the extent and in the depth in which we would have wished it, above all because the text has been unattainable for us to this day. Nevertheless, there is no doubt about the distance that Verón takes from his pro- posal since, at the end of that first section, he ironically says: “No one has yet proposed a good theory of mediatization, but it is al- ready announced that we are entering the ‘hyper’[...]”. That text was the first time we encountered the term hypermediatization.
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