On hypermediatization as a process and hypermediatized societies as an outcome 279 the operation we have been conducting, which consists of answering the difference between process and outcome. To do this, we will inevitably have to return to some published texts in which we have referred to both hypermediatized societies and hypermediatization. 3.3 Hypermediatized societies... and the resumption of a question about the mediatization process The article in which we refer for the first time to hypermediatized societies is “Registrar, subir, comentar, compar- tir: prácticas fotográficas en la era contemporánea” [Record, up- load, comment, share: photographic practices in contemporary era] (Carlón, 2015). It explicitly says that a social change based on mediatization is intended to be enunciated: the passage from mediatized to hyperm diatized societies. The proposal is not based on the notion of hypertext, although the development of hypertexts and, for instance, digitization, have been necessary conditions for the unfolding of hypermediatization. This pas- sage is assigned to mediatization because we considere there has been the emergence of a newmedia system (Facebook, Twitter, YouTube, etc.). However, it is not only attributed to it: it is articulated with what is described as a change in the circulation of meaning. Both transformations are recognized as convergent phenomena in this text, in which they are associated with the emergence of a contemporary era. In other words, it is a historical moment different from the modern and postmodern. This association is made even more explicit in “Apropiación contem- poránea de la teoría comunicacional de Eliseo Verón” [Contemporary appropriation of Eliseo Veron’s communication theory] (Carlón, 2016), in which an analysis of the Chicas bondi case is presented with graphs that show both the mediatization and the circulation of the meaning that characterizes it. This graph of mediatization distinguishes two systems, one of Mass Media and another of Social Media Networks (see Figure 1 in the Annex).6 6 In these early texts, there are still no systemic theoretical propositions about how these media systems differ from each other (reference is made mainly to the dimension of power: the power to enunciate and build collectives thanks to the emergence of a new media system and new “means of communication”). Basically, because more analysis and research were needed: not every media
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