Platforms, algorithms and AI: Issues and hypotheses in the mediatization perspective

On hypermediatization as a process and hypermediatized societies as an outcome 281 bondi), the “process” it triggered did not have a definite direc- tion since its development depended on the currents of meaning it generated but also on the countercurrents it triggered, that is, on circulation as a difference.816 From that moment, we multiplied the number of “cas- es” analyzed, we added other analytical dimensions to that of “power” to conceptualize and differentiate between the differ- ent media systems, and, finally, we added according to these criteria to a third media system, which we call Underground (Carlón, 2020).917 Thus, in “A modo de glosario”[Like a glossary] (2022, [2020]), the “stratified” character of contemporary soci- ety is specified in the item “Hypermediatized society,” and four large dimensions are determined: “Hypermediatized society: societies are considered to become hypermediatized from the moment they have more than one media system. In the era of mass media, that is, in modern and postmodern societies, Eliseo Verón (2001 [1984]) distin- guished a media society...[...]... from a mediatized one. In both, there was only one media system. Then, supported by the Internet, social media net- works emerged (YouTube, Facebook, Twitter, etc.). Additionally, a third is currently being consolidated, which we can name Underground. This last system is an “expansion” of a previous one, little studied from our perspective, whose background is postal mail and the historical telephone, and which today includes WhatsApp, Skype, certain Zoom functions, Instagram chats, etc. 8 In fact, this is what happened: it suffered a countercurrent of meaning gener- ated by a feminist organization against street harassment that led to a decision by the Center for Protection of Personal Data of the City of Buenos Aires that prevented its artistic consecration. 9 In Figure 2, included in the Annex, we present a graph of hypermedia circula- tion that considers the three systems – also the Underground - from the analysis of several cases. The study of hypermedia circulation in three systems is under development. But this graph is indicative and already allows us to think about the complexity of the contemporary circulation of meaning. To verify what is being indicated, consider only one possibility: that the discourses that arise from the Underground permanently escalate to the other media systems. This single possibility already enables two other types of hypermediatized circulation of meaning. There are more.

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