On hypermediatization as a process and hypermediatized societies as an outcome 283 4. Hypermediatization as aprocess: hypermediatizated circulation and increased semiotization In “Hypermediatization” 10, an item included in one of the texts dedicated to mediatization and contemporary circula- tion, it is specified that: The diagnosis that we live in a hypermediatized society […] also implies […] a thesis on the emer- gence of new enunciators and the transformation of traditional ones, and the expansion of a new type of circulation, which is affecting the different discursive types and social practices: the hypermediatizated circulation (Carlón, 2017, p. 28). Question: could hypermediatization (a process) be, above all, hypermedia circulation, that is, the circulatory pro- cesses of meaning that occur between different systems in a stratified mediatization society? Aren’t phenomena of a different order mixing here, one from the media and the other from the meaning? Let us delve into this question, which is not minor. It is well known that, for Verón, circulation is the name of a difference between production and recognition (Verón, 1987). And that, as a process, circulation occurs equally in medi- ated and non-mediated situations. Verón did not suggest that, in our contemporary world, we are in a situation of “stratified mediatization.11 However, we have just seen that the “radial ef- fects” of mediatization, due to its transversal and systemic nature, feed into the discrepancies inherent in the circulation of meaning (Verón, 2013; 2014). Therefore, if we consider these 10 It is the title of an item in the text “La cultura mediática contemporánea: otro motor, otra combustión (segunda apropiación de la Teoría de la Comunicacional e Eliseo Verón: la dimensión espacial”), in Carlón, 2017. 11 At least in the sense in which we refer to a hypermediatized society. At this point, we differed from his position: for Verón, the Internet was a device, not a “media package.” That is, the Social Networks of his time (Facebook, Twitter, YouTube) did not contain other “media.” That is why the new circulation had to be studied, for Verón, from access rather than by generating a transformation from production.
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