On hypermediatization as a process and hypermediatized societies as an outcome 285 silization of discourses, or beyond the focus of the process of the mediatization of the order of the symbol, the icon, and the index, the analysis of hypermedia circulation allows us to study diachronic processes both at the level of individual agents/enun- ciators and of collectives and non-humans (such as the robot influencer Sophia, the first declared as a citizen by a national state).12 And to distinguish two different semiotic powers capable of building collectives: that of known agents/enunciators (insti- tutions, politicians, celebrities, etc.) and that of meaning (the dis- courses of unknown amateurs, fakes, artificial intelligence, etc.). The latter is a product of increased semiotization generated by a hypermedia circulation society. Or, also, hypersemiotized. Can our contemporaneity be understood if this dimension is not focused? 5. Bonus Track This space proposes making a few brief comments to some of the questions that the convening text of this Lecture proposes that have not been answered. Questions such as: How are the notions of hypermediatization and hypermediatized society linked to the other axes of the thematic call of this Lecture, that is, applications, platforms, datafication, and algorithms? And with “deep mediatization”? It is clear that the questions will not all be answered, but at least it is intended to give a minimal answer that aims to give some insight into our current thinking. The proposals on hypermediatization and the hypermediatized society are probably not contradictory to other analyses and diagnoses about our contemporaneity, such as the thesis that supports that we have entered an era of “deep mediatization” (Couldry and Hepp, 2016). The global expansion of a set of phenomena characteristic of digitization (applications, platforms, datafication, and algorithms) has also enabled hypermediatization and contributed to generating a hypermediatized society. Specific differences in approach exist between the thesis of hypermediatization and that of deep mediatization are main12 Which also has, of course, an institutional dimension, the company Hanson Robotics.
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