Mario Carlón 288 deficit is probably that the attention is more focused on how it imitates human production than on what can be differentiated. But undoubtedly it profoundly alters the agent/enunciator-dis- course relationship, representation, syntagmatics, and production grammars. The second is about the circulation of meaning, and here we are especially interested in how artificial intelligence affects research based on the question that ultimately triggered our conceptualizations about hypermediatization and hyperme- dia circulation: how are collectives built through (hyper)mediatization? At this level, we do not doubt that these new techno- logical developments operate decisively, for instance, through “notifications”: automated notices of new publications are key in the contemporary construction of new collectives and do not work only for corporations. For a Youtuber or an anonymous amateur enunciator like Chicas bondi - and for any other similar, e.g., an identity social group – the work that notifications do by automatically communicating posts to followers is as important as the visibility that their posts acquire after a hypermedia leap. References AIDAR, José Luiz. Capitais de midiatização: da circulação à propagação interativa. Questões Transversais: Revis- ta de Epistemologias da Comunicação, São Leopoldo, v. 8, n. 16, 2020. Available at: https://revistas.unisinos. br/index.php/questoes/issue/view/v.%208%2C%20 n.%2016%20-%20Julho%20-%20Dezembro%20 %282020%29 AIDAR, José Luiz._ Circulação e midiatização capitalizadora nas sociedades hipermiditizadas. In: Sapiens midiatizado: conhecimentos comunicacionais na constituição da es- pécie. Santa Maria: FACOS-UFSM. Available at: https:// midiaticom.org/archives/sapiensmidiatizado/
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