We Have Never Been Mediatized 307 but rather of qualitatively different forms of mediatization. In Eu- rope as well as in Latin America. 4. Conclusion I have in the above discussed the European and the Latin American approaches to mediatization, pointing to their inter- connectedness, but also to some distinctly European differences in the form of the meso-analytical institutional approach, which has become dominant in the north-western European setting, to the contrary of the more semiotically oriented Latin American perspectives. I have also shown how a minor strand of European mediatization research shares its anthropological and semiotic, or structuralist, legacies with the Latin American approach, and argued for a revitalization of this holistically oriented strand of mediatization research that can contribute to a broader under- standing of the role of media and communication technology in societal processes. 5. Acknowledgement I am deeply grateful to Mario Carlón for the insightful discussions on Verón’s scholarly work on mediatization. References ALTHEIDE, David L.; SNOW, Robert P. Snow. Media Logic. Beverly Hills: Sage, 1979. ASP, Kent. Medialization, Media Logic and Mediarchy. Nordicom Review, v. 11, n. 2, p. 47-50, 1990. BAUDRILLARD, Jean. Requiem pour les Media. Utopie, v. 4, p. 35- 51, 1971. BAUDRILLARD, Jean. Symbolic Exchange and Death. London: Sage, 1976/1993.
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