Perspectives and questions on the advent of cultural and information platforms 31 of the cycle: from creation to production, then to intermediation, distribution, dissemination and con- sumption, and, therefore, not being satisfied with conclusions that only affect the creation phase or the reactions of the different categories of users. This is a principle often difficult to apply, but which should nevertheless help to place the conclusions reached. It is therefore appropriate to exercise caution in rela- tion to claims to the universality of the phenomena under consideration; the social logics of communication, which emerge from research and analysis, remain situated. These three methodological principles (considering temporalities, medium-range theorizing, and multidimensional- ity of approaches) must be maintained whatever the infocom- municational phenomena considered. Most of the time, it is necessary to “agitate” the approaches adapted each time to the issues analyzed, although it is relevant to always use common or similar methodological principles. An example: the media coverage of the global health crisis that we are still experiencing. If we consider what has been proposed, from different angles of analysis (which is demonstrated by the works on it that are just beginning to be pub- lished), it is interesting to “apply” the principles mentioned above to it. For my part, during a conference organized in Madrid at the end of 2022, this led me to highlight the following developments (Miège, 2022): • The preeminence and even omnipresence of political communication; • Constant confusion in public discourse between the scientific space and the sanitary space; • And, as expected, the call for data-driven quantifi- cation in crisis management, which strengthened support for platform development. It is on this last and decisive aspect that we must now concentrate, but this time regarding the cultural and informa- tion industries.
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