Communication and midiatization between gods and men 313 1. Communicate or mediatize In trends consecrated by different communication medialogies, definitions emerge that present themselves as certainties but fail to grasp the insinuations proposed by liv- ing between mediations or interactions as manifestations that weave, in contemporary times, another medialogy, more insin- uated than confirmed as a difference between communicative variables T . his reality imposes on mediatization researchers, especially those gathered at the Seminars on Mediatization and Social Processes, to engage in long exercise that involves empiri- cally observing mediatization processes, in order to be able to grasp how the reality of modern times renders the increasingly complex concept of communication, especially when it is con- fused with the technology of platforms and algorithms. At this interface, it can be observed that mediatiza- tion presents, for the act of communication, other dimensions that need to be considered, with a view to understanding how everyday technology can interfere with the first concept and introduce other and new elements that need to be taken into consideration. If we want to know how technology constitutes a communicative difference, perhaps not exactly by communicat- ing, but by the way we mediatize, we will notice that communi- cation incorporates other conceptual differences that, in their respective characteristics, may even be foreign to the territory of communication. In this strain, it can be observed that the con- cept of mediatization incorporates the technological focus that seems to be central to routine debates around contemporary communication, but this incorporation requires knowing how mediatization and technical means relate to each other and, in the context of this connection, how they interfere with the concept of communication itself. In the territory of those tech- nological and mediatized variables, we are led to consider not only the concept of mediatization but above all, its communica- tive consequences. In this sense, it will be possible to raise as a hypothesis for this work the following question: if technology modifies communication and, in this sense, produces mediati-
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