Lucrécia D´Alessio Ferrara 314 zation, does it refer to the effects of communicative circulation, that is, does mediatization refer to the consequences of technol- ogy on communication? In this sense, it seems appropriate to understand mediatization as a routine led by algorithmic codes or modu- lations that are habitually reproduced in the logic of a system programmed to produce certain effects that, understood as consequences, are predictable in that program and, above all, in the system that involves one or more programs in an intimate connection, since they are led by similar algorithms. However, when applied to social processes, mediatization goes beyond technological programming and becomes complex, because its consequences are in flux and require considering the technological nature of those programs and systems. It is necessary to verify which variables that, surpassing technological standards, stand out in the lived context, and begin to interfere in daily life because of communicative mediatization. In this sense, mediati- zation is, above all, a variable that, in the process of semiosis ad- hering to technology, becomes a consequence that goes beyond the simple media dimension itself. 2. The variables of mediatized technology As a mediatic consequence, semiosis is banalized since, adhering to technology, it appears as a simple strategy that obeys the choice of means employed to obtain an end, in other words, it is the development of a rationality used to achieve objectives. It therefore obeys the characteristic of its utilitarian functionality; in this sense, every strategy is a code that adheres to its utility and the tactics codified to obtain maximum functional efficiency. Strategy and tactics therefore obey the respective functionalities of the tactical means used to achieve a strategic objective. This disciplined action that relates means and ends applied to me- diatization reveals, for this concept, its proximity to another do- main, the so-called device. Mediatization emerges connected to a device. Since Foucault, in the lectures collected in the Brazilian edition of Sayings and Writings in the 1970s, up to Agamben, in
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