Lucrécia D´Alessio Ferrara 318 In the complexity of this territory, there seem to be no proven paths, no established or desirable literacy, because digi- tal mediatization always presents itself, and almost every day, as if it were new. In this novelty taken as a recurrence of what has already been experienced, although perhaps not sufficiently grasped, there is a demand for literacy which, as a power to be, is presented as a package of transmissible rules ready to be passed on in a learning that is as mimetic as it is uninteresting. We live a media-driven daily life, but we are no longer naïve, but rather demanding and attentive to other knowledge, different from the previous literacy required by the press. Nowadays, we no lon- ger talk about literacy, which used to refer to mastery of verbal syntax as the knowledge parameter required by social power. In today’s reality, we no longer talk about alphabetizing, but about literacy (Forsman, 2020), which leads us to be attentive to the unpredictable launches of new developments in the digital media market and its technologies concentrated on mobile or fixed devices. It requires being attentive to a market meta-medium, and aware of the revolution it causes; but different from what happened before with cinema or photography concerning visu- ality and the image as distinct narrative forms (Manovich, 2006, p. 49). The contemporary man seems to be aware of the cultural, economic and social possibilities of the digital; he seems to want to believe that themastery of the strategies and tactics of the digi- tal constitutes a knowledge that means power. However, according to Forsman, this literacy requires a critique of the knowledge and of the power inherent in it. In the view of Foucault (2010, p. 14), this knowledge must deal with history, understanding it as “a technique of critical demolition” and arises from the need to understand the culture which, without forgetting, excluding, or rejecting the past, seeks a new identity or new knowledge which, as a value, may be capable of creating new power. Technology writes a theory of power established as a system of practices identified as strategies of modernity, for which science has been transformed into technology and truth into a knowledge of the tactics and functioning of a technological device. Between strategies and tactics, a game is produced that, relying on a program, constitutes a practice that uses devices developed through technological platforms and algorithms. The
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