Platforms, algorithms and AI: Issues and hypotheses in the mediatization perspective

Communication and midiatization between gods and men 319 functionality of digital is to make technology not only an extension of man but above all his technical substitute so that he can dedicate himself to a new way of being a man: a new technologi- cal man who now has artificial intelligence at his disposal. 5. Yesterday and today The first lesson of the new literacy is, therefore, to know how to read the history that presupposes seeing, in the present, the past illuminated by a light analogous to that which illuminates the contemporary.: […] the practices of contemporary media consti- tute a lens through which we can view the history of remediation. What we wish to highlight from the past is what resonates with the twin preoccu- pations of contemporary media: the transparent presentation of the real and the enjoyment of the opportunity of media themselves (Bolter & Grusin, 2000, p. 21). However, this way of seeing the time that passes, revis- ing it by the way it passes, presupposes developing a critique of mediation itself, to be able to see it, not by its definition, but by its consequences or as a critique produced through the demoli- tion of what appears to be convincing and, apparently, definitive. There are two ways of looking at the new media: as a scientific revolution or as a critical demolition that sees in all media a remediation: Remediation as the mediation of mediation. Each act of mediation depends on other facts of media- tion. Media are continually commenting on, reproducing, and replacing each other, and this process is integral to media. Media need each other in or- der to function as media at all (Bolter e Grusin, 2000, p. 55). By remediating each other, the media seize each other, renew themselves, remake themselves, and reassemble them-

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