Platforms, algorithms and AI: Issues and hypotheses in the mediatization perspective

Lucrécia D´Alessio Ferrara 320 selves: the media are not new, and the processes of mediation need to be studied through the respective transformations that mark historical dimensions. This understanding requires us to be able to review digital media in order to question them: Who are they or what do we think they are? How do they affect us? What are they for or how do they serve us? What should we do with them or how do they mediatize us? These answers are necessary so that we can understand the consequences they have on our livelihoods or on the values they are meant to provide. More than ever, the new media requires critical demolition. The answers to those questions require knowledge which, before being a power, is a way of learning to see history and knowing how other forms of power have learnt other and new ways of knowledge. Knowledge and power are neither stat- ic nor sealed; they need to be reviewed as media in translatable transition. One media has its reality marked by the resistance of other media, which are remedied from yesterday to today and lead us to observe that nothing is definitive. Every translation is media, thus historical! However, although they are written in the time of his- tory, the media are not simply vehicular or transmissive; on the contrary, remediation requires us to look at the historical past of each media in order to understand how technological innova- tions have contributed to the birth of new media, i.e., how tech- nological translations teach us to see the history of technologies in the present function. This translation teaches us that new media are inspired by the old ones and require the discovery of this knowledge to be able to learn how to see, with the available prudence to discover what is new without reinventing the wheel. In remediation, nothing is definitive, and nothing starts from scratch: “[…]because all mediations are both real and mediations of the real, remediation can also be understood as a pro- cess of reforming reality as well (Bolter & Grusin, 2000, p. 56). 6. To see platforms and algorithms There is no transcendence in platforms and algorithms; on the contrary, they are real and technological, in other words,

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