Platforms, algorithms and AI: Issues and hypotheses in the mediatization perspective

Communication and midiatization between gods and men 321 they presuppose rationality and objectives to be achieved with prior clarity. If they are not transcendent, the media, especial- ly digital media, are historical dimensions and lead us to think about how they affect and influence social and cultural realities; in this sense, platforms, and algorithms filter sociocultural real- ity, giving it virtual reality standards: Thus, virtual reality presupposes and assumes specific ways of looking at reality, which are then incorporated into the technology itself and finally flexed by it, as part of a recursive and interactive process established between it and users (Hillis, 2003, p. 105). On top of the reality of men, the virtual is added, which leads us to review the environment in which we live and the way in which virtual reality can modify it, transforming it into a place/environment in which we work, communicate, live, and exchange feelings: reality is now virtual. As a remediation of the way of living and feeling from the past to the present, it means that we can find, in virtual real- ity, the elements that were already present in the near or distant past of a reality that, historically, is established in demarcated space-time relations, although possibly surpassed. If for histori- cal reality, time was chronological and dated through a before and an after, and space was limited between near and far; in virtual reality, the same parameters continue to situate the real, but if time is real and without measure because it is simultane- ous and without chronology; space is ubiquitous and in a porous border that overlaps the here and now, banalizing them. In this new reality, it is possible for, virtual, time and space to connect in a communicating environment that is not located but is made felt by the way it leads us to process information and recognize our physical and mental extensions, as enlargements of ourselves Between platforms and algorithms, we recognize ourselves as other than ourselves; we don’t relate, but associate with global possibilities:

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