Platforms, algorithms and AI: Issues and hypotheses in the mediatization perspective

Communication and midiatization between gods and men 323 say which one takes precedence, although the media seem to be leading the competition. Man creates the technology that is his modern media cosmogony, but he submits to it as the ancient Greeks did, even though they created myths to have the security of lasting immunization. If the gods approached anthropology through media rites, nowadays men believe themselves to be al- most gods: the media humanize the gods, but divinize men, and, in this exchange, both are immunized. Contemporary media are also immunizers. But what is immunization about? 8. Immunization yesterday and today Immunity is a polymorphous concept that applies to life, the body, relations between men, and politics. It is a biopo- litical concept which, according to Foucault (2010, p. 45-48), has been around since the 18th century, related to the concept of population and its care, which emerges politically, by guiding the art of governing: immunization establishes the guidelines for the art of governing. Following the same path taken by that philosopher, Esposito says: [...] Señalemos, para comenzar, que la categoría de “inmunidad”, incluso en su significado corriente, se inscribe precisamente en el cruce de ambos polos, en la línea de tangencia que conecta la esfera de la vida con la del derecho. En efecto: así como en el ámbito biomédico se refiere a la condición refrac- taria de un organismo vivo, ya sea natural o inducida, respecto de una enfermedad dada, en el len- guaje jurídico-político alude a la exención temporal o definitiva de un sujeto respecto de determinadas obligaciones o responsabilidades que rigen nor- malmente para los demás3 (Esposito, 2006, p. 73). 3 […] Let us remark, to begin with, that the category of “immunity,” even in its ordinary meaning, is inscribed precisely at the crossroads of the two poles, on the tangent line that connects the sphere of life with that of law. Indeed, just as in the biomedical field, it refers to the refractory condition of a living organism, whether natural or induced, with respect to a given disease, in the legal-political language it refers to the temporary or definitive exemption of a subject from certain obligations or responsibilities that normally apply to others (Esposito, 2006, p. 73).

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