Communication and midiatization between gods and men 327 this subtle game, which seems to defend the user by giving him the best use for his creative capacity, it simultaneously subjects him to a restriction that does not allow him to simply enjoy, as it imposes on him a literacy, a knowledge of how to do things, in order to be able to use the media and become media, for himself and others. The media offers freedom of choice, if we submit to the possibilities of a program presented as a menu that offers itself but imposes itself as the only choice. As immunization, the media is not only contradictory but above all an oxymoron that, like a spectacle, seems to offer the maximum possibilities within a strict technological program: everything is offered within established conditions, everything seems to be granted within submissive literacy as technical knowledge and economy of possible access to the technical equipment itself. This immunization refers to a device designed to capture and control. To break through this strange immunization, all that remains is the ability to mediatize to know how to interact with the mediatization of platforms and algorithms. The immunity paradigm is intensified, not to make us gods among men, but to be able to mediatize in community, to be human, very human. In this way, and through the very circulation of mediatization, the immunity paradigm is intensified: one experiences alterity and recovers the etymological root of the word communication itself. References AGAMBEN, Giorgio. O que é o contemporâneo e outros ensaios. Chapecó: Argos, 2009. AGAMBEN, Giorgio. Homo Sacer: O poder soberano e a vida nua I. Belo Horizonte: Ed. UFMG, 2010. BOLTER, Jay David; GRUSIB, Richard. Remediation: Understand- ing New Media. Cambridge: MIT, 2000. ESPINOSA, Baruch. São Paulo: Abril Cultural, 1973. ESPOSITO, Roberto. Inmunitas: protección y negación de la vida. Buenos Aires: Amorrortu, 2005.
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