Interactional digital algorithm 333 Within a culture, for each type of issue that is recognized and more or less organized into experienced arrange- ments, sets of cultural rules inform social participants how they should interact, through their actions and their speech. We interact daily based on these cultural patterns for communal living. This description is reasonable, although incomplete – it can create the impression that diversification is a problem and that established processes are the solution. From this angle, the work of communication would simply be the process of generat- ing and maintaining standards. The communication issue would be solved by the effort to develop “algorithms”. But the picture expressed is only partial. We would be forgetting that human diversity is an adaptive advantage. The human species has only managed to develop based on its diversifying flexibility, in order to face multiple natural and social challenges. We do not gener- ate one human culture – but an inventive plurality of cultures. We don’t adapt to a specific environment – we diversify our behaviors to act in multiple environments and according to the demands of the context. In final analysis, this ever-ongoing adaptation, combined with the generation of new objectives and the creation of strategies, is what leads to the historicity of the human species. I remind the reader that these processes (norms, languages, cultural tactics), which function as “social algorithms”, can be managed by their users to act, speak and participate ac- cording to their tactics and personal preferences, making adjustments corresponding to their perception of things. Therefore, the work of diversity that characterizes communication is not just about organizing patterns – it is also a transformative process. It involves the constant work of generating variations. Human communication is not the result of determin- istic causalities or influences. It operates through the development of variations and selective processes between its multiple dimensions of variation. For this reason, there is a wide variety of interactional processors within the same culture – from the most informal and flexible to the most rigorously formulated. Two examples of this aspect of formalization: one of the most formalized is that of legal norms (both at the level of the legal system and in the specific legal provisions). We can also
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