José Luiz Braga 344 variations are made, the disputes between them, as well as the processes of selection and insertion into stability, characterize society, affecting its ethics, culture, modes of production – and democrac F y r . om a communicational point of view, considering social interactions, a democratic society is defined not only by the form of government but above all by the fact that people and groups can – diversely – develop their variations of opinion and behavior; to make their actions and discourses interact in more comprehensive environments; and to see their preferences and attitudes subjected to diverse and fair selections, without oppression and with the concrete possibility of accessing transfor- mative insertions into the context through extended inclusion. The risks that the digital algorithm brings to this flexible balancing of the social do not manifest themselves in iso- lation. On the contrary, these issues interfere randomly, rein- force each other, and compose each other. By emphasizing the confrontation of challenges, this paper does not, however, take a neo-Luddite stance towards the growing use of interactional algorithms – there is no doubt that this technological possibility opens, as we have mentioned, relevant paths for many social and operational issues in different fields – technical, legal, medical, and educational. However, interactional digital algorithms have shown that these procedures are still experimental, occasionally clum- sy (if not explicitly malicious) and – as we have observed – pose serious risks to society. In the political environment, in Brazil and other countries, the tactics of boosting have resulted in seri- ous restrictions on democratic deliberation. In commercial use, the algorithms wander between the misguided, the ineffective, and, frequently, laughable recommendations (which can, how- ever, mislead the less attentive). The perspective of addressing refers to the need for attention to the breadth of the matter and to overcoming the social risks involved – given the fact that the systems through which communication takes place in the social environment are, at the same time, generators and symptoms of ways of living. To face these challenges, and to seamlessly integrate interactional digital algorithms into society – it doesn’t seem to
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