Interactional digital algorithm 347 communication processes in society, to an understanding of the variations in strategies on delicate or proactive issues in the world of life, to an apprehension of the selective criteria accord- ing to which algorithms automate social reality, and to an understanding of the cultural possibilities of meaningfully embracing the affordances enabled by algorithms. Such research focuses can be investigated from the perspective of cyberculture, from a socio-anthropological or neo-materialist angle and, with particular interest, by integrat- ing different perspectives of knowledge – communicational, sociological, psychological, educational, ... – or even with a praxe- ological, professional development or political focus. Given our premise about the centrally interactional characteristic of algorithms, one of the fundamental aspects for researching and addressing the challenges posed is the percep- tion of the types of communicational action that are involved, as well as the objectives and issues that give axis and direction to such actions. Direct actions of social praxis. We also need to consider extra-algorithmic action tactics, and social management in the search for adjustment processes - through cultural learning and by demanding a better-targeted, more precise, more transparent, and less imposing service. Algorithms will not inscribe themselves in society in the long term through invasive tactics. Certainly, Harari is right about the risks to democracy posed by the hacking of language and conversation and by an accelerated pace that pays no atten- tion to cultural receptiveness; Jairo Ferreira adequately predicts the mutations in the means of production by the algorithms that appropriate social patterns in deformation; Mittelstadt and his co-authors make a pertinent observation about the ethical problems that arise. However, André Lemos (2023) rightly claims the right to “say no and produce our own biases”. To the extent that the risks and challenges highlighted become more evident (outweighing the benefits), concrete ac- tions and effective reactions will be made – at the very least by refusing to act. Or by the upsurge in regulatory demands (as we are already seeing in the country today), and by political pres- sure and boycotts.
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