Platforms, algorithms and AI: Issues and hypotheses in the mediatization perspective

Bernard Miège 36 poorly reflects the diversity of strategies of the different actors involved and of the activities now managed by the PF, special- ized or general. 2nd Proposition: No reduction of platform intervention to the platforms of large U.S. companies, however dominant it may be: It is this perspective that is at the heart of a research program, PARADICC, which is still ongoing, whose leaders, Vin- cent Bullich and Laurie Schmitt, present the issues (both cre- ation and mediation and territorial inscription) and report them in these terms, refusing to continue: […] as if intermediation were the only relevant step and could work independently of the previ- ous steps. However, it is precisely this trap that we want to avoid by adopting a cross-cutting approach from the outset. It is a matter of thinking of this action of the platforms as integrated into a broader chain of cooperation; the study must comprise in the same movement the strategies of the actors who have deliberately chosen to articulate a potentially global diffusion of their content and a territorial inscription of their activity (Bullich and Schmitt, 2022, unpublished text). 3rd proposal: the necessary registration of platforms in the territories: Consecutively, in relation to the previous proposals and to clarify the approach to cultural and creative PF that is begin- ning to be developed here and there, I will also add the elements of analysis taken from a paper presented at the recent Conference on Public Spaces and Africa (Université Lyon 2, November- December 2022) by Cameroonian academic Nicanor Tatchim: Among the innovative initiatives [...] Kiro’o works on politicization through video games of categories taken from the political game; Stillac Play and Cinaf TV bring, respectively, Camaroonian and African music and cinema to the international scene. All these platforms attempt to build a new perspective on the continent by promoting Africa’s rich cultural diversity (Tatchim, 2022, unpublished text).

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