41 Conceptualizing commodification bias in algorithmic modern news exchange Conceituando o viés de comoditização na moderna troca de notícias algorítmica1 Ilya Kiriya2 Abstract: In this paper we propose the complex vision of the notion of commodification bias in modern news exchange pro- cesses. Such processes are highly and progressively determined by automated algorithms of information classification which im- pacts its ranking and visibility. Such algorithms largely depend on the demonstrative social behavior of prosumers in digital social media networks. This social behavior is increasingly shaped by users’ data commodification which is the main principle of the capital accumulation for global social media platforms. We are arguing that since professional news production organizations are increasingly using social media in order to attract their audience, they constantly include the prosumer commodity as audience commodity into their capital accumulation process. As a result, even the media claiming their independence from audience com- modification and relying on alternative models (such as paywall or crowdfunding) depends on the audience commodification bias. Keywords: Commodification bias; Algorithms; Social media platforms; Audience. 1 Paper presented at the V Seminário Internacional de Pesquisas emMidiatização e Processos Sociais. Poscom-UFSM. Santa Maria, RS. Funding support: Capes/ PAEP, Stint, FAPERGS. Execution: UFSM. Collaboration: Unisinos. 2 Professor at National Research University Higher School of Economics, Institute of Media, Université Grenoble Alps; Researcher at GRESEC Laboratory. ORCID: https://orcid.org/0000-0002-6305-0836. E-mail: ikiria@hse.ru.
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