Conceptualizing commodification bias in algorithmic modern news exchange 43 dle of XX century pointed out this problem. But until the digital age the role of rumors, interpersonal word of mouth, never has been considered as a serious industrial bias in news industry because has been not included into the commercial reproducible realm. The so-called Web 2.0, namely social media, search- ing machines, user generated content are making such parallel communication flow more and more commodified through the commodification of prosumer activity (the so-called prosumer- commodity or prosumer data-commodity). As a result, all this realm of interpersonal circulation of rumors, conspiracies, advisory platforms, sharing experience platforms etc. became an important commodified commercial field dominated by propri- etary algorithms. This field became a part of a big media universe where the borderline between professional media and in- terpersonal buzzfeed is blurred. As a result, the commodification of this second realm of interpersonal social media interaction may affect the profes- sional news content distribution and forma particular bias fram- ing our practices to consume news and interpret it. Such bias in great extent depends on proprietary algorithms of corporate so- cial media. As a result, this sector progressively intertwines with the sector of professional news production and news consumption This paper aims the conceptualization of such bias, exam- ining its relationship with industrial agents and especially the so-called “ecosystems” (big technological companies pretending to mediatize all our everyday experience) which are more and more included into the production chain of professional news companies. Managing the visibility of the content such technological giants pretend to play a crucial role in news ecosystem and invent new algorithms not only to manage this visibility but also to manage the trust to them by making advice, implementing automatic fact-checking procedures etc. 2. Theoretical review The interaction between interpersonal communica- tion, mediatized communication, and mass media since mid-XX century has been at the center of communication studies and
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