Conceptualizing commodification bias in algorithmic modern news exchange 47 • radical decentralization, • radical trust, • participation instead of publishing, • users as contributors, • rich user experience, • the long tail, • the web as platform, • control of one’s own data, • remixing data, • collective intelligence Here we may see the orientation toward the commodifi- cation of human nature: sharing, exchanging information, rumors, allying, organizing into groups, collectively defining the impor- tance of messages etc. All such new features of the “new media”, which since that time became the quasi-equivalent of “social media”, are more or less corresponding to the new capitalist ideol- ogy which Boltanski and Chiapello called “the new spirit of capi- talism” (Boltanski, Chiapello, 2005). This ideology subsumed the anti-authoritarian values of 1968 under the logics of capitalism. The new emerged media environment included both professionally produced media content, which can be distributed across social media, but also a different kind of personally produced content and interpersonal communication based on hyper simplified emotions (such as liking), a tendency to belong simultaneously to few social communities and changing the context of such community-formation and, finally, a ten- dency to share information, services, goods as part of our social interactio O n n . the basis of social media and sharing platforms we may see a convergence between mediatized interaction and mediatized quasi-interaction which has been called by Castells mass-self communication (Castells, 2009) while another tech- no-determinist scholar, Henry Jenkins, called it “participatory culture” (Jenkins, 2008). The hybridization of the modern communication realm drastically changed the news landscape. It mixed the distribu-
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