Ilya Kiriya 50 treats problems through oversimplification or that it ignores those that require a careful treatment of subjectivity, including lengthy observation, depth interviews, and an appreciation for the social production of meaning” (Mosco, 2014, p. 198). As we may see, the algorithm bias is related with simplified or incomplete information or distorted relationship between different data which is falsely interpreted by the algorithm and may cause bad decision leading to discrimination of social groups. 4. Inevitable circle of prosumerist-driven bias The Web 2.0 and corporate social media are giving birth to the new models of commercial exploitation which have sublated the old ones: so, such models have combined the old models described in case of professional news commodification and newmodels rising based on user-data exploitation. The new model is also in a great extent based on advertising revenues and exploitation of the audience, but the core difference is that labor is exploited not only for creating the audience commod- ity (by consuming content) but also to create the content itself. The internet-prosumer commodity supposes double production process. Production process P1 involves the investment of corporate social media platforms into technologies (servers etc.) and paid labor whose outcome is social media services (the specific platforms) made available without payment to users. On the next stage – the production process P2 – users by using so- cial media platform generate the personal data, transaction data and user generated content which represent the internet pro- sumer commodity sold to advertising clients (Figure 1). Partly the users and partly the corporations’ em- ployees create the surplus value contained in this commodity. The difference is that the users are unpaid and therefore infinitely exploited. Once the Internet prosumers’ data commodity that con- tains user-generated content, transaction data, and the right and possibility to access and target virtual advertising space and time is sold to adver-
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