Conceptualizing commodification bias in algorithmic modern news exchange 51 tising clients, the commodity is transformed into money capital and surplus value is transformed into money capital (Fuchs, 2017). Figure 1: Capital accumulation in corporate social media platforms М - С с (tecnologias, infraestrutura) V1 (remunerado) …P1… V2 (trabalho não remunerado: uso da plataforma) P2 .. C’ – M’ (P1 = plataformas de redes sociais) C’= commodity big data dos prosumidores da internet (conteúdo gerado pelo usuário, dados de transação, espaço e tempo de publicidade virtual); a maioria dos serviços de redes sociais são gratuitos para uso, não são commodities. Os dados do usuário e os usuários são a commodity das redes sociais. Source: Fuchs, 2017 The model described by Christian Fuchs doesn’t take into consideration that social media can be used to distribute the professionally produced media content. In this case, the process of capital accumulation is rather complicated because the corporate social media P1 and P2 processes (PSM1 and PSM2) are combined with P1 (news production) and P2 (audience commodity production by online reader) news production processes (PNP1 and PNP2), where the corporate social media production processes are working like just a part of audience commodity production in news production cycle which tends to attract the final user to the web page of news in order to acquire the traffic with advertising (Figure 2).
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