Platformed interaction in the multipolar world Journalism, autocracy, and democracy 63 tation between visions of the exercise of political power, which includes the practice of journalism in democratic societies, and another one considered to be typical of autocratic societies. In Brazil, empirical analyses of the platformization of journalism initially show the emergence of journalistic practices on an au- tocratic basis. In them, prominent characteristics highlighted by the term digitization emerge as the master process that unleashed the new socio-technical dimension in which we have been liv- ing for a few decades, and which has had deep repercussions for communication processes. It brings along a dominant char- acteristic known as datafication, where contents are converted into anonymous data piles, the big data, characteristic of the era of mass mediatization. Also, the processes, no less mathematical than the previous ones, of algorithms. Its ability to provide for the particularization of consumption has become an indispensable requirement of the mediatized communication process. Elements that emphasize the importance of approaching media for their language when it subjects symbolic contents to mathematical codes. Digital media, characterized by a multipurpose infra- structure and on-demand access to content, inaugurates a specific phase of mediatization called digitization. A characteristic of the media during the digitization phase is its pervasiveness, that is, something that tends to spread and infiltrate diffusely. According to Hepp (2020), these conditions characterize a new stage, that of deep mediatization, a concept that can be articu- lated with notions that converge with the phenomenon, such as datafication and digitization. The term “deep mediatization” would have a problematic translation into Portuguese, since the sense of “profunda (profound)” in the English word deep would refer to the temporal sense of continuous, sustained, instead of the current spatial understanding of depth in the Portuguese language. I understand that Sodré’s approach (2014) converges with Couldry and Hepp’s (2020), by considering the changes in social configuration through the relationship between elec- tronic technology and human life as characteristics of mediati- zation. Their considerations indicate that it is not a question of
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