Platformed interaction in the multipolar world Journalism, autocracy, and democracy 67 In this sense, the aspect of datafication is capable, in Bölin’s terms (2022), of transforming quality into quantity; of making the transition from the level of moral values to economic values. It is noteworthy that, for the Brazilian situation, the expression of economic values in news activity and, especially, in newsworthiness, requires attention to what Sodré (2014) points out as the financialization of mediatized communication. The implementation of the Swift system in Europe, and Pix and WhatsApp Pay in Brazil expose the strength with which the fintechs are being deployed through media communication. Brazilian society, deeplymarked by processes of social exclusion, knows the deepening of media action as it operates financially, starting to engage in monetary transactions. Communication reaches its banking version and increases communicational ac- tivity strictly through financial interest. Platformization begins to articulate organizations in general, such as media companies or digital social media networks, which “start to act like banks and profit financially in the same ambiance of free and sponta- neous circulation (usually private) of messages” (Silveira; Fanfa, 2022, p. 115). The dispute over protagonism in the digital environ- ment involves the participation of various actors and the support of actants, hierarchically organizing the relationships en- abled by the emergence of digital social media networks and their uses. The challenges that need to be considered in the critical approach to journalism can be addressed through a focus on mediatization. For instance, it is about the disruptive perspective that social media platforms represent for news activities, given that this builds a dimension that is close to autocracy. These are harsh aspects of socio-technics that are building new relationships in journalistic activity and the circulation of its contents. 4. Journalism and autocratic societies The platforms, in a certain sense, discipline the liberat- ing force that the Internet initially represented. Repressive and surveillance activities initially encountered libertarian reactions
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