Platforms, algorithms and AI: Issues and hypotheses in the mediatization perspective

Platformed interaction in the multipolar world Journalism, autocracy, and democracy 71 erator, has suffered from the reinvention of themes and formats provided by entertainment, a phenomenon that long predates the emergence of digital social media networks. With the struc- tural coupling provided by platformization, a wide range of experiences became economically available. Unprecedented pro- cesses gained prominence, and audiences reconstituted them- selves in new levels of interest. In the realm of newsworthiness, this was followed by the practice of disinformation, with the spread of fake news through processes that can be called para- journalistic, given their ability to aggregate diverse contents. Many consequences can be drawn from such processes. I highlight the communication crisis of journalistic mediation, which presents the theoretical difficulty of framing journalism studies within the broader scope of communication research, and now mediatization. In other words, what in the past represented the disciplinary autonomy of Journalism Studies finds its limit with the emergence of the so-called “platform journalism”. Practices and standards that accumulated during the 20th century with the purpose of affirming a profession and a certain academic culture with the emergence of digital culture have reached a crucial point that seems to have no return. Ad- dressing the disadvantage of the intertwined media circulation of entertainment content with news content produced by jour- nalistic companies requires recognizing the transition from the analogue to the digital model. The new moment expanded the reach and diversity of the media ecology spectrum, reconfigur- ing the previous radial system into a system of circuits, full of innovative offers. And the “mediatization of these performances goes far beyond the performances already consecrated by the circulation of media communication [...]” (Ferrara, 2022, p. 20). Source diversity, unprecedented interactions and fragmentation are in the new horizon. Journalism, as a professional activity engaged in the so-called news standard, faces profound questions in terms of audience and communicative legitimacy. However, in Brazil, em- pirical analyses of the platformization of journalism allow us to initially state the maintenance of practices and standards specific to autocratic journalism. Would there be anything in com-

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