Aline Roes Dalmolin 82 war3. Those people that, once, in the era of mass media, were left out of the electoral debate now take part in this process via the content that “comes” to them, agents that are mobilized through de-circulation processes. More than just political frameworks, understanding this sphere involves a communicational issue, which derives more from the communicational structure in which it is constituted than from a question involving a specific positioning in the politi- cal field. The perspective of labeling this spectrum as an “opaque field” seems to us to be interesting: a “broad structure for dis- seminating information, organized in a network and without reg- ulation as to the nature of the content conveyed, which includes a variety of disinformation strategies” (Ratier, 2020, p. 42). This apparent opacity translates into the so-called “right-wing media ecology”, the “Bolsonarist mediasphere” (Rocha, 2021; Franco, 2022), or even the “extremist mediasphere” (Rocha, 2023). Whatever may be the associated terminology, this denomination encompasses the specific media platforms used for the dissemination of information by the extreme right- wing political field in Brazil, whose intensive use of its own dig- ital networks is articulated with the refusal to consume other sources of information, especially the traditional media, accused of being “petista4” and/or aligned with “leftist interests of the new world order”. The extremist mediasphere consists of a communica- tion system structured around the principle of “cultural war”, which underpins the authoritarian political project of the Brazilian far right (Rocha, 2023). In the author’s view, it is an integrated circuit of methodical disinformation, based on the incessant fabrication of fake news and conspiracy theories, whose purpose is the continuous, even vertiginous, creation of polarizing narratives that keep the Bolsonaro-supporting digital masses in permanent mobilization (Rocha, 2021b, s.p.). 3 “The culture war is a matrix of mass production of polarizing narratives whose escalating radicalization relentlessly begets imaginary enemies, keeping mili- tancy in a permanent state of excitement.” (Rocha, 2023, p. 13). 4 Being from Lula’s party or aligned with it.
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