Aline Roes Dalmolin 88 disinformative content. An example of this on the far right was the campaign to defame the Brazilian electoral process, fueledmonths before the elections, very similar to the process that took place during the last US elections. For months, there was an intense campaign in the Bolsonaro mediasphere to discredit electronic voting machines and the institutions of the judiciary responsible for conducting and overseeing the Brazilian electoral process. Fake news is not simply the mediatization of ru- mors, factual inaccuracies, and lies. They are pro- cesses orchestrated in function of polarizing structures. The aim is twofold: to demarcate the oppo- nent as showing a profile below human dignity; and at the same time, based on this radical distinction, to make would-be allies forget the differences they might entertain with the disseminating pole of fake news (Braga, 2020, p. 311) The disqualification of the opponent alluded to by Braga (2021) in the excerpt above can be approximated to what we call biopolitical hatred (Dalmolin, 2020), the expression on social media that aims to reduce the other to their biological condition, reducing them to their condition of gender, race, col- or, etc. Biopolitical hatred is intended to affect the particularly biological aspects of the individuals involved: the color of their skin, their gender identity, the nature of their sexual practices, in other words, their divergence from a standard considered correct by that particular group. The action of biopolitical hatred leaves no room for doubt, plurality, or divergence: those with whom I disagree must be silenced, rejected, or eliminated. This machinery of hatred acts not only through what it has to say but also through strategies of silencing and fear. Within the Bolsonarist mediasphere, the expression of biopolitical hatred may take on biological shades, but the main target is “petismo”/”leftism”, i.e. the alleged sympathy or affilia- tion to a party treated as if it were a race to be discredited and even eliminated. Franco (2022) points out that the rhetoric of hatred is what sustains the coherence of the far-right media- sphere, this being the current language of the Bolsonarist cultural war, where the focus is on the desire to eliminate the other.
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