97 Just so you can’t say I didn’t mention the clouds: Socio-technical imaginaries of the land of the twisted angels And some planetary considerations for mediatization1 Para não dizer que não falei das nuvens Imaginários sociotécnicos das terras dos anjos tronchos e algumas considerações planetárias para a midiatização Isabel Löfgren2 ABSTRACT: The article explores the impact of digital infrastruc- tures, specifically data “clouds” and communication networks, on contemporary society and the environment, highlighting the socio-environmental consequences of mediatization in the Anthropocene. The author reflects on how digital platforms, which originally promised to democratize information, have transformed into a “cloud empire” controlled by a few global corporations. These platforms have not only expanded surveil- lance and political manipulation but also imposed an environmental burden due to the exponential growth of data centers and energy consumption. By discussing the connection between natural elements and communication technologies, the article 1 Paper presented at the V Seminário Internacional de Pesquisas emMidiatização e Processos Sociais. Poscom-UFSM. Santa Maria, RS. Funding support: Capes/ PAEP, Stint, FAPERGS. Execution: UFSM. Collaboration: Unisinos. 2 Isabel Löfgren is a professor of Media Studies and Communication at Södertörn University, Sweden. ORCID: https://orcid.org/0000-0002-9707-2857. E-mail: Isabel.lofgren@sh.se
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