A mentalidade métrica

vida social em paisagens de mediática

  • Göran Bolin Södertörn University


In the contemporary datafied media landscapes, metrics take a prominent position and has, in the words of Brighenti, become 'an environment in which we live'. As such, metrics are also ´naturalized parts of everyday life, and largely unreflected in day-to-day practices. This paper suggests an empiric approach to study these naturalized metrics and how we act and react to them. The paper accounts for an experimental method used in a pilot study that removes all metrics from the computer interface, which sensitizes the user to their value and meaning. 

Como Citar
BOLIN, Göran. A mentalidade métrica. Anais de Resumos Expandidos do Seminário Internacional de Pesquisas em Midiatização e Processos Sociais, [S.l.], v. 1, n. 4, out. 2020. ISSN 2675-4169. Disponível em: <https://midiaticom.org/anais/index.php/seminario-midiatizacao-resumos/article/view/1160>. Acesso em: 06 dez. 2022.