Before, during and after. The contemporary construction of events 117 other. An example of what we are saying can be found in this paragraph by Eliseo Verón (1983 [1981]) in the “Conclusions” of Construir el acontecimiento. Los medios de comunicación masiva y el acontecimiento en la central nuclear de Three Mile Island in which one can notice how the role played by each medium was determined from its comparison with the others: If the written press is the space for a multiplicity of modes of construction; radio follows the event and defines the tone; television provides the images that will remain in memory and they ensure the homogenization of social imagery (p. 195). Secondly, another consequence of the fact that only the mass media system existed was mainly considered just a “com- municational scene” of an asymmetrical and unbalanced nature. This “communicational scene” implied the consideration of four main actors/enunciators located in fixed, non-interchangeable positions: media, institutions, groups of individual actors, and individuals (VERÓN, 1997). In it, in “emission” or production, were the media, considered institutions; and in recognition or in “reception,” the “receivers,” who were conceptualized according to each perspective as groups of individual actors, public, masses, or audiences. Although here we return to Eliseo Verón because he articulated studies on social actors, mediatization, and circulation of meaning, we know that authors like Stig Hjar- vard (2014 [2013]) also considered a similar scene: the media, conceptualized as institutions in production, and the public as recognition. Here, it is very important to pay attention to the fact that, between production and recognition, there was a hia- tus between the time of the event and after. We can remember a paragraph dedicated to this core issue in the Preface of Construir el acontecimiento that we will return to in the conclusions in which Verón expresses: The present as a social reality in the future exists in and through the media. It means that the facts that make up this social reality do not exist as such (as social facts) before the media construct them. After the media have produced them, on the other hand,
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