José Luiz Aidar Prado 140 dispositifs in the transition from 20th-century societies to postmodernity and the culture of global consumption. In general terms, I have spoken of the transition from cultures centered on production to those centered on consumption. With this, it is no longer possible to understand interactions, and interaction and sociability regimes just by considering the relationship between individuals, means, and institutions. Mediatization involves interaction processes not limited only to cultural “industries” but expanded in the context of networks. There is a double direc- tion of dependency there: current interaction regimes depend on devices like smartphones and computers or platforms like Facebook, Instagram, and Twitter; such devices exist in this consumer culture of communicational capitalism with these interaction regimes. There has been a systemic change, that is, culture, social fields, media, technologies, and capitalism have changed throughout the 20th century. Thus, the first step to take account of this consumer culture is to address circulation: com- munication flows have become more and more intense, within interaction macro-environments, moving more and more from the conversational model to other models (BRAGA, 2012, p. 40). Currently, it is no longer enough to consider contracts negotiated between senders and receivers in networks; it is about ex- amining, as Braga says, the circulation in society in a mediatiza- tion process, in which each social sector participates in multiple circuits. These circuits cross established social fields multidirec- tionally, making it impossible to understand a social process by studying an isolated field. Enunciators formerly loaded with legitimacy, individu- al or institutional, in this society crossed by mediatization pro- cesses, have their communicative and social power reduced. The authorized speech distribution changes entirely. In the past, the voices heard by the media were journalists, liberal profession- als, teachers, psychologists, judges, etc. With networks, an enunciator-anyone who manages to call the attention of listening and sensitive bodies can be elevated to a capitalizing enunciator. The points of emission and reception multiply, and the circulation of texts takes place in all directions. Circuits are complex because they cross several environments, and “due to the diver- sity of processes, means and products can be articulated to the
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