Circulation and capitalizing mediatization in hypermediatized societies 141 circuit” (BRAGA, 2012, p. 48). For Braga, “although this drive for experimentation certainly stimulates technological innovation, these attempts stand out, above all, as searches for interactional procedures” (ibid., p. 47). In this sense, he (ibid., p.50) considers that studying mediatization implies: the careful study of those social experiences of production of circuits and interactional devices, through perceptions there obtained, to identify risks, challenges, potentials, and preferential directions, trying to understand how the communi- cative mediations of society are being processed, and – whenever relevant – trying to influence them praxiologically. Mario Carlón’s recent research has addressed mediatization in Argentina based on these transformations, which re- quire newmodels and concepts, including circulation. It is about understanding the historicity of mediatization as concomitant transformations of languages, technologies, and mediatization practices. For Carlón, the most important thing to consider to- day is that there has been a robust change in the role of the media in social life, and it is well pointed out in Verón’s work. In this sense, for Carlón, the distinction between modern societies, known as media, and post-modern, known as mediatized or in the process of becoming mediatized, is fundamental. If in mo- dernity a media environment would dominate, with the system of massive media, in post-modernity, we had a society undergoing mediatization, and, today, we have the hyper-mediatized society, in which the media landscape was transformed from the coexistence of traditional media with the system based on the internet. With that, the circulation conditions change com- pletely. There is not just discontinuity between one phase and another, as some characteristics of the previous phase persist in the next one. Carlón gives the example of video politics, which has expanded in recent years. “Today, not only institutions and celebrities act performatively as a result of mediatization. Taking selfies with the purpose of seeing them published immedi- ately on social media such as Facebook or Instagram has become an everyday practice for billions of new enunciators on social
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