Circulation of faces: from the magic formula to resistance 159 What does this story of a war record have to do with our article in 2021? There is a thread that connects these tempo- ralities. If in 1984 McCurry carried out the war registers for pub- lication in the media, following the precepts of photojournalism, in 2020 and 2021, we continued with the faces of children gain- ing covers and headlines, but in the path, from 1984 to 2021, the formula of exposing the inquisitive face received other nuances. Mutation begins with knowledge in circulation, that is, in 1984, journalism and, consequently, the hegemonic media played the role of a social synchronizer, in the expression coined by Harry Pross (1989). The span of life and ways of perceiv- ing the world took place with greater intensity from the media sphere, but it does not mean there was not thriving production of meanings beyond them. At present, hegemonic media still play an important role in securing the discourses in circulation, including images. However, the mode of its production is no longer just in the hands of reporters, photographers, or even com- munication professionals. As seen in Rosa (2020a), the conflicts in Syria resulted in a broad production of images made by social actors and also Syria Civil Defense, the so-called White Helmets. Each rescue is closely monitored, with the coverage role of giv- ing visibility to the increasingly intense clashes and discrepancies in the global south. However, we observe that this process of knowledge in circulation about the circulation of images is directly linked to the didacticization of media logics and a growing development of mediatization logics learned, appropriated, and instituted. Thus, when we talk about mediatization logics, we are referring to what Braga (2014) considers a central differential of media logics because they are based on tentative social practices. As the author rightly points out, “all social sectors develop attempts to equip themselves with media resources in their interactions, with a variety of motivations.” Such motivations range from greater penetration in society to the search for recognition. In this aspect, Braga (2014, p. 28) indicates that mediatization log- ics involve experimental processes that can be perceived when observed in relation to media logics. This strain between logics is important for us to under- stand that the use of children’s faces in conflict situations is a
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