Pedro Gilberto Gomes 180 are what we can call findings. It is important to emphasize that they are not to be confused with the different research objects. Rather, they are a background for the works. However, the mining also left traces that, when organized, provide material for further research. According to Joel de Rosnay, the mechanisms of epigenetic basis, allowing ac- tion on the complexity of our body, can be trans- posed to the complexity of the society in which we live and work. Indeed, societal DNA is constituted of virtual genes, which we call memes, cultural genes transmitted by mimicry thanks to the media, collective behavior, and the use of interactive numerical tools2. Thus, taking into account the transposition of the gene to meme, from genetics to mimetics, epigenetics, as a science un- derlying genetics, it is possible to call it epimimetic, a science underlying mimetics, whose function would be to study the trans- mission of memes in society3. In the short-term of reflection and at the risk of an epistemological gap, it is possible to apply the principles of epi- mimetic to the consideration of mediatization. Joël de Rosnay talks about the establishment of a planetary brain. There is a complexity of the global system that goes beyond the individual. He says: “After a certain degree, the accu- mulation of quantitative changes leads to fundamental qualitative changes4 He c .” ompletes, saying: “From the microcomputer to the reticular society, man will have, thus, taken a decisive step towards the interconnection of his own brain with the planetary brain5.” A consequence of this: “We must, therefore, transform our education and learning systems to prepare for the 2 DE ROSNAY, Joël. Je cherche à comprendre... Les codes cachés de la nature. LLL Les Liens qui Libèrent, 2016, p. 20 (free translation). 3 Cf. ibid. 4 ROSNAY, Joël. Le cerveau planetaire. Paris: Olivier Orban, 1986, p. 18. 5 Ibid., p. 19-20.
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