Mediatized Sapiens: Communicational knowledge

Epigenetics of media processes 181 future, taking into account the metamorphosis of human work and the exponential acceleration of our scientific and technical evolution6 F . r ” om the perspective of societal epimimetics, what are the memes that characterize media processes and shape the DNA of mediatization? A new problem is emerging due to the need to look for something deeper in the media processes. That is, what changes and what remains in the development of media processes in so- ciety today? We found the need to start a conceptual search to understand the problem. Therefore, we appeal to epigenetics, a field of biology in which we tried to find an epigenetics of media processes. Explaining: Epigenetics encompasses properties, a “code under the code. (That is), a biological “metalogiciel” that profoundly transforms the role of classic ge- netics by acting on the set of processes that result in changes in gene expression without altering the DNA sequence (or genetic code)7. According to Rosnay, a code is constituted of legal texts and rules that allow the regulation of activities and functions, whether human, machine, or computer8. These codes play an important role in the functioning of life in society, with the same goals of regulation and control9. In this perspective, a question arises that guides the work: how does man, creating codes, question the meaning of his life to program and controll human actions and the function- ing of machines?10 Continuing his reflection, Rosnay clarifies a 6 DE ROSNAY, Joël. Je cherche à comprendre... Les codes cachés de la nature. LLL Les Liens qui Libèrent, 2016, p. 18 (free translation). In the original: Nous devons donc transformer nos systèmes d’éducation et d’apprentissage pour préparer l’avenir, en tenant compte de la métamorphose du travail human e de l’accélération exponentielle de notre évolution scientifique et technique. 7 ROSNAY, Joël de. La symphonie du vivant. Paris: Les Liens qui Libèrent, 2018, p. 31. 8 ROSNAY, Joël, 2016, p. 11. 9 Cf. ibid. 10 Cf. ibid.

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