Epigenetics of media processes 183 For Mona Abboud19, “mimetics borrows its concepts from genetics and uses them as tools for cultural phenomena ex- planation.” A meme has different and varied definitions. Following Mona, we list a few. On the one hand, it is a “unit of information” st red in the brain (memory) of an individual and is capable of being transmitted to the brain of another individual. Or else, a “unit of imitation” transmitted from one individual to another. Or even a part of behavior that repeats itself. It is also seen as a piece of information materialized in tools or artifacts or a behavior or habit copyable by imitation20. Pascal Jouxtel21 says: “You read this book because you have heard about memes, these little cousins of genes created to explain the evolution of our civilization, and about mimetics, the science that aims to study nature and its functioning.” Several researchers have reflected on the transmission of memes in society. I reached them through Joël de Rosnay. In the communication field, I did not find any research on the sub- ject. That doesn’t mean they don’t exist. Therefore, I consider I am proposing something original. Because of this, I intend to apply the principles of epi- mimetics to the consideration of mediatization. There is an im- portant author in the field of epistemology, Rolando García22, who has worked and published several works with Jean Piaget on genetic epistemology and will be one of the authors that will base our analysis. Such an analogy is not unfounded since the Argentine researcher Pablo Esteban Rodríguez also uses biology to think about communication. He studies how current genetics uses no19 ABBOUD, Mona. La mémétique. Beyrouth, Liban, 2007. In the original: La mémétique emprunte à la génétique ses concepts e les utilise comme outils d’explication des phénomènes culturels (free translation). 20 In the original: Une unité d’information stockée dans le cerveau (mémoire) d’un individu e capable de se transmettre dans le cerveau d’individu à un autre individu. Une unité d’imitations que se transmettre d’un individu à un autre individu. Une partie d’un comportement que se répète. Une information matérialisé dans les outils ou artefacts. Un comportement ou un habitude copiable par imitation (free translation). 21 JOUXTEL, Pascal. Comment les systèmes pondent. Une introduction à la mémétique, p. 14. file:///Users/bert/Divers/Mémétique/Web/meme/origines/ livres/clsp/chapitre1.html. 22 Born in Azul (Argentina) in 1919, he died in 2012, aged 93, in Mexico City.
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