Pedro Gilberto Gomes 182 series of simple steps where separate elements are associated, thanks to communication codes, to create a new state of an organization11. However, he emphasizes that it is not just a distributed thought but the constitution of a kind of neural network on a planetary scale12. In an emerging phase, this brain represents the current stage of humanity’s evolution. Speaking of the internet DNA, he says that “an impor- tant work of research must be carried out to confirm, or invali- date, the epigenetic modification13” from the outside, a societal control to counterbalance the power of social networks, espe- cially the internet. It refers to the Global Brain Institute, which has, among its objectives, to learn from the study of the similarities between the human brain and the planetary brain14. Based on his studies, he states that the meme theory is considered today [...] as a new way of conceiving the world, bearing new mechanisms of cultural transmission15. The meme is defined and conceived as the cultural equivalent of the gene. It is a unit of infor ation contained in a brain and interchangeable within society16. That is, the “meme is an identifiable cultural element (beliefs, social practices, words/language, rituals, modes...) susceptible of being transmitted by mimicry, [...] that is, by imitation of behavior or expression of an individual17.” Thus, “an individual and collective participation made possible and operational thanks to the concept of meme and the discipline that studies its propagation and influence: mimetics18.” 11 Cf. ibid., p. 12. 12 Cf. ibid. 13 Ibid., p. 96. 14 Ibid. 15 ROSNAY., 2018, p. 123. 16 Ibid. 17 Ibid. 18 Ibid., p. 24.
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