197 Mediatized semiosis and power: interfaces for thinking about algorithmic means and platforms Jairo Ferreira1 Abstract: This chapter proposes an epistemological interface that we consider productive for the construction of a hypothesis about the relationships between mediatized semiosis and power. We start from the perspective of mediatized semiosis, under devel- opment in several articles (FERREIRA, 2019; 2020; 2022), based on Verón (2014). In a second moment, we articulate this perspective with the question of power from Peirce, Lacan, and Bourdieu. Appropriated in our perspective onmediatization, we argue about the epistemological validity of this interface. In a third moment, we present the hypothesis of algorithms as a new symbolic power, considering the need for investigation and reflection on the uses and social reception of media on platforms as well as the need to infer about mediatization, considering circulation (the relation- ships between production and consumption systems). Keywords: Mediatized semiosis. Power. Peirce. Lacan. Bordieu. Circulation. 1. Introduction This chapter proposes an epistemological interface we consider productive to construct a hypothesis about the rela- 1 Professor and Researcher at Conselho Nacional de Pesquisa CNPq – Brazil, Co- ordinator of the International Network on Research on Mediatization and Social Processes - Consolidated Groups CNPq – Brazil, Professor at Poscom - Universi- dade Federal de Santa Maria - Brazil. ORCID: https://orcid.org/0000-0002-4540- 0572. LATTES: https://lattes.cnpq.br/8243334414084240. E-MAIL: jairoferrei@ gmail.com.
RkJQdWJsaXNoZXIy MjEzNzYz