Jairo Ferreira 198 tionship between mediatized semiosis and power. We start from the perspective of mediatized semiosis, under development in several articles (FERREIRA, 2019; 2020; 2022) based on Verón (2014). In a second moment, we articulate this perspective with the notion of power from Peirce, Lacan, and Bourdieu. Based on our perspective on mediatization, we argue about the epistemo- logical validity of this interface. In a third moment, we present the hypothesis of algorithms as a new symbolic power, consider- ing the need for investigation and reflection on social uses and social reception of media on platforms as a need to infer about mediatization, considering circulation (relationships between production and consumption systems). In the matrix relations and, therefore, interpenetrated between devices (media), social processes, and communication processes (FERREIRA, 2007), communication is problematized as a universe that reproduces and expands the mediations (upstream), re-signifying a diversity of means offered that can turn into social devices. In this article, we continue the reflection on algorithmic means as part of this bundle of relationships. The central hypothesis is that the issue of power is in- herent to mediatized semiosis, comprehended as an expanded reproduction of specific semiotic processes (of culture, economy, and politics), as the different material means (in time and space) that define new scales, connections, and possible interactions. Culture, when understood as an infrastructure of economics and politics, unfolds on planetary scales, retroacting on other semiosis producing new forms of domination and cultural, political, and economic conflicts on a planetary scale. In this horizon, research on mediatization must observe the transforma- tions in cultural, economic, and political relations derived from mediatized semiosis and also what the downstream interactions (Braga, 2010a) do in communication in the process. We believe that the hypothesis and related questions favor the need to think about mediatization beyond the functionalist framework, which seems to explain everything but remains in successive echoes of what mediatization does without reflect- ing critically on what it does beyond what it apparently does. That is: it is necessary to think about mediatization beyond a functionalist spirit, which capitulates to the perversions of the
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