Mediatized Sapiens: Communicational knowledge

Mediatization: what we say and what we think 21 Therefore, mediatization does not refer to the technological world available to transmissive circulation; on the con- trary, it goes beyond and, despite the means, it establishes new and other interactional processes that reinvent the world and human relations, becoming evident that it is not a consequence of the circulation of transmissive communication. Quite the op- posite, as it mediates itself, communication changes transform, and becomes new, although circulating. That is, mediatization, as a consequence of the communication means, goes beyond them and the very communication. Along the way, there are interfaces with theories that privilege logical-deductive procedures config- ured in different areas of knowledge. These theories are possi- bly totalizing, and those procedures tend to explain or predict social processes and, as a consequence, the reach of mediatiza- tion itself. To do so, they transform processes into the flow, into habits of action, feeling, and thinking. In its interfaces, knowledge is challenged because, rather than habit, mediatization is circulating and is structured to the extent that it is structuring and requires us to consider it in the semiosis of its processes (Jairo Ferreira). Therefore, mediatization does not refer to the techno- logical world available to transmissive circulation; on the contrary, it goes beyond and, despite the means, it establishes new and other interactional processes that reinvent the world and human relations, becoming evident that it is not a consequence of the circulation of transmissive communication. Quite the op- posite, as it mediates itself, communication changes transform, and becomes new, although circulating. That is, mediatization, as a consequence of the communication means, goes beyond them and the very communication. Along the way, there are interfaces with theories that privilege logical-deductive procedures configured in different areas of knowledge. These theories are possi- bly totalizing, and those procedures tend to explain or predict social processes and, as a consequence, the reach of mediatization itself. To do so, they transform processes into the flow, into habits of action, feeling, and thinking. In its interfaces, knowl- edge is challenged because, rather than habit, mediatization is circulating and is structured to the extent that it is structuring

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