Ciro Marcondes 30 Communication, organization, and the social construction of communicability are a topic that involves both communi- cation and other aspects of civil society, aspects that are demar- cated by a great division between the institutions themselves, which will collaborate in the construction of reality. Reality is not a given fact; it is not always an omnipresent fact. On the con- trary, reality is an instance that is continually changing and continually demands this entry of elements of communicability into its organization. Of course, communicability does not always have a central function. Communicability is seen, considered, and in- cluded as an adjunct, at least in the early days of human history. I would say that after this primary, elementary phase of dialogue and cave painting, they marked a certain theocracy. We had, with the rise of the Church as the founding power of this same society, and of culture itself, a significant change in this sense. The Church was responsible for this process for about a thousand years, in which writing and the spoken order were replaced, especially the spoken order was replaced by the reading of the Scriptures. What did reading the Scriptures mean? It meant that society would need to learn to decipher, interpret, read the sacred texts because it was them that, at the time, controlled or assumed the social priority of the societies themselves. So, we have here a society in which the basic value was how things were translated for people, how sacred texts were translated for people, and the function now, then, of the translators, the hermeneutics, those who had the job of reproducing the texts was and became the principal aspect of that same society. I would say that if there were one main question that was asked at this time: what does it mean? It, of course, naturally refers to the question of the trans- lation itself or the very readability of the texts of the time. It changed, and in the 16th century, we had the great turning point, which was the Cartesian proposition of dividing the being into two dimensions: a thinking being and an extended being. It then meant a whole revolution of thought that would go through two sides that would somehow oppose each other in this process as a whole. But at the same time, it is a society that creates not only this division but also a technological revo- lution, a political revolution, and social evolution. Technological
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