The Communicational Construction of Reality 33 idea of immortality. Within the recording media, people will record their voices, their movements and will, therefore, be- come immortal. And they may reappear as prominent figures in social life. Furthermore, this is also a new reality, which is a world reality, marked by the existence, by the production of a new plane, of a new level of sociability, which is the abstract, imaginary plane, and the production of ideas, which will be the new sociability plan. What we have now is the process in which big capital (which finances all this, which was responsible for the appearance of the great machines, the reproduction machines of the Second Industrial Revolution, these great devices) mobilizes these means and uses them in a different expanded form, precisely through the interference of new technologies and techni- cal equipment that men will use. So, we have here that the great communicational company will become the pivot of the great communicational change that we have, and, from the user’s point of view, this new entrapment of sensitivity will mark the third question in our question box. Our third question is: What new man is emerging from all this? A radical question because it seems that we no longer identify ourselves, we are no longer able to know our attribution, depending on what we said earlier, the moment of moving through the periphery, of immortality, of being replaced by devices and the creation of this new structure that would be the new world reality. With this whole set of questions, we formulate a third question that we don’t know the answer to. What new man is being engendered by this society that marks this decisive moment in our culture? We don’t know, and this is the question that bothers us, that calls our attention, and that brings us here to a debate that is undoubtedly a decisive debate and that seeks to propose some main questions for us to discuss in our era. 3. Debate CIRO: Good morning, Braga. Good morning, Jairo. Good morning, everyone. I was not aware that Jairo also operated with agonists. This will help me a lot, mainly because I learn a lot ev-
RkJQdWJsaXNoZXIy MjEzNzYz