Ciro Marcondes 34 ery time I talk to Jairo, to Braga. To Braga, mainly. Well, indeed, something very interesting happens. The way he exposed his text intersects in a very interesting way with my text because he and I have worked with this crossing of levels from antiquity to today. So, at several points, our talk will deal with the same topic. He and I started from a difference that is the beginning of the history of communication. Starting naturally from cave painting, which, in my opinion, initiates the communication pro- cess. But not only that. It also marks the beginning of a kind of human attempt to make the other part of an idea that is mine and that I somehow expose and share. It creates a certain kind of differential already. Differential marked by the voice, by im- age, and this image will be, let’s say, the driver of a new type of human relationship. As Flusser said: this image will mark the first division between man and the world. Through the process of visibility and theorization. From then on, a new change takes place; what Braga calls instability. This instability will provoke another change, not only in writing, not only in communication but also in power relations because the Christian Church will incorporate the text. The text will signify a new form of power because whoever dominates the text, and knows how to trans- late it, will now have a tool in their hands, and this tool will be an instrument of power in society. This domain of translatability will last until the 16th century, with the turn of civilization that will introduce bipolar thinking with René Descartes and his proposal for the separation of body and soul. There is a coincidence there, with the emergence of reproducibility technologies coming from typography. Typography will be a revolution. This revolution will mess with ideas and concepts, changing the framework of politics, science, and religion. But we are not yet in the last phase of civilization, which will introduce recording and reproduction systems into the culture that will bring people a new universe. And I formulate three very clear phases of the civilizing process, characterized by three questions: the first, ‘what does this mean?’, which is the writing phase; the second, then, sorted by importance, has the question: ‘what new world is now emerging with the devices?’ Third, ‘what kind of man is being created in the 20th and 21st centuries?’
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