In search of the lost movement in communication research 67 tones are superimposed, at the same time, the resulting sound wave is called a complex tone. The perceived pitch of a complex tone is the effective frequency at which the human ear registers that sound wave sounds. And as with everything complex: it is not the result of a simple combination of partials. Not only the nature of the sound wave comes into play, but also the ear that perceives it and the brain circuitry that processes it. SM are a group of actors understood as a collective self- device (MASSONI, 2016), whose members know from a particu- lar trajectory. Its characterization is, at the same time, a search for what could be an appreciable value for each of the modalities of linking with the problem; and, at the same time, a recognition of those ways they have of moving together similarly and taking into account that they also perceive themselves in a particular way, just like when they sing together. Sociocultural Matrices, as a collective self-device, are attractors. So, in an ERC, our investigation of the actors in the Strategic S does not seek to determine what one, or two, or a hundred people think; nor what five or ten thousand do. SM are a type of strange attractor that changes, and, as communicators, we have to follow that flow. 2. Enactive Research in Communication projects I am going to show some real cases of ERC in this recog- nition operation of the actors in their flow. Those who are interested in the details of this technique to characterize Sociocultural Matrices can consult the ERC Guide (MASSONI; BUSSI, 2020). This guide presents a summary of the basic operations of a communication strategy in multiple dimensions. The treatment of the information includes defini- tions, classifications, examples, and recommendations to facili- tate the data processing required in an investigation of this type. It offers spreadsheets, forms, and base diagrams for the applica- tion of techniques, instruments, and tools. They are available in templates in downloadable format for direct integration in the ERC projects developed. The real case that I am going to show you is a project developed in Argentina: the National Beekeeping Program. The
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